DIAGRAM


CONCEPT
BRANDING
BRAND IDENTITY

INSIGHT

Financial company Diagram operates in the well-established pension funds area, with a special focus the Russian market

IDEA

Pixnamic worked on a full overhaul of the company’s visual identity, drawing inspiration from its namesake the “diagram”.

The logo design fuses stylized, business- inspired shapes with a taste for the classical and luxurious, reflected in the choice black and gold hues.