Nyokee is a brilliant food startup bringing a modern twist to the Italian art of making “gnocchi” (potato dumplings) to London. A new concept of “fast gourmet food”, for foodies who love tasty food but also want it to be healthy, genuine and organic.
We created a brand identity for Nyokee emphasising the link between the Italian culinary tradition and its modern fast food-style distribution model. A handwritten font, inspired by the shapes of the dumplings themselves, evokes craftmanship and handmade care . The organic, rough texture and warm colors immediately the the food industry world. These visual tenets become consistent elements of all marketing materials, thus making the company highly recognisable on the market.