WE ARE FAMILY


BRANDING

BRIEF

We are Family is a music events agency born from a youth movement developed in East London and successfully went on to break into the Electronic music scene. Their concept took the British underground scene with an innovative definition of ‘fiesta’ which introduced a razzmatazz to the common commercialised brands in the night life economy.
Beyond the music events, we devised a growth strategy in order to increase profit and visibility taking the brand across Europe.

SOLUTION

Entertainment, and the music industry in particular, requires a specific methodology as you have to follow trends and break them at the same time. The brand we created represents the values of music-family-fiesta while maintaining a professional approach. The logo, shaped by the volume bars, maximises the potential exposure for the company. It has been designed for a variety of uses; From any form of advertising – flyers, graphics, videos, etc to merchandise.