Club 39 in Singapore is an exclusive members club in Singapore with a vision to connect a selected group of people from different cultural and geographical heritage around a shared love for luxury and life, in a sophisticated space.
We developed a universally understandable and enjoyable visual concept for Club 39 – conveying exclusivity, style and togetherness. The logo features golden hues and is inspired by the shape of a knot, framing the “39” symbol of the Club – a cue to the connection between people creating valuable bonds. The theme of the knot becomes the central element of the entire corporate identity layout, characterizing it effectively. The advertising campaign for Club 39 also leverages the connection concept, twinning the image of a young successful professional with the shape of a 39 figure.