SALOTTO AND RODA
In the heart of London City quarter, Salotto & Roda is an innovative concept: a restaurant cum boutique, bringing together two pillars of the “made in Italy” heritage. The best of Italian cuisine by renowned chefs meets tailor-made couture by the owner Luca Roda.
Salotto & Roda needed a branding living up to the design reputation of “Made in Italy” while illustrating its unique concept. We started from a minimalist logo, featuring the S and R initials as in a signature framed by an elegant rounded shape evoking both a serving plate and a button.
The logo shape brings texture to other channels for the corporate identity, masterfully playing with neutral tones without being bland or generic. The advertising campaign for Salotto & Roda further explores and glorifies the “cuisine meets couture” idea, with a wide range of visuals mixing and matching icons from food and fashion in a perfect balance of shapes and tastes.